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Color
The color of a diamond is an important factor when choosing a diamond that is right for your budget. When mined from the ground in their rough form, diamonds can vary in practically every shade of the rainbow. White diamonds are graded for various shades of white ranging from D to Z. D-colored diamonds are the rarest and most sought after. N – Z color diamonds are the least expensive.

Because each characteristic of a diamond (such as shape, carat weight, color, clarity and cut) plays a significant role in determining its value, you should weigh the importance of color as it relates to your budget. If a diamond is to be set in yellow gold, choosing a D color diamond may not be in your best interest because the diamond will reflect the yellow gold. It may make more sense to choose a near colorless diamond, such as H or I, and spend the extra money saved on color on other important characteristic such as carat weight, clarity or cut. On the other hand, if a diamond will be set in white gold or platinum, it may be more practical to pick a diamond that is D – H in color, so that your diamond does not appear yellowish. Most consumers do not want to see a yellowish tint in their diamond and, therefore, will usually sacrifice carat weight or cut over color.
Not all diamonds are graded using the D – Z color grade scale. These diamonds would fall under the category of fancy colors. Natural colored black diamonds and natural colored brown diamonds, although rare, are reasonably inexpensive when comparing them to white diamonds graded between D – M. However, natural fancy yellow diamonds can be more expensive than white diamonds graded between D – F color depending on their intensity of yellow (such as fancy intense yellow or canary yellow). Natural colored diamonds that are in the “red family” (any shade of red, such as pink) are the most rare and most expensive. The more intense red the diamond, the more expensive the diamond is.
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